Role: Creative Lead (Concept, Art Direction, Creative Direction )

Overview

Led the creative development of broadcast campaign assets for Moneybox, designed to introduce their new visual identity to a mass audience using a ITV Proudly Presents to play out before their new brand advert.

The Challenge

Rebranding can create a lot of challenges. The challenge was revealing the new Moneybox logo in a way that people will remember. Creating a moment in broadcast that will help to solidify the new logo in the minds of their target audience.

**The Approach

The creative focused on:**

• Create a runway for Moneybox to confidently introduce their new logo and brand ad
• Deliver a warm, friendly tone that Moneybox could own
• Ensuring consistency across ITV and STV broadcast environments

My Role

• Led concept development and creative direction
• Developed visual approach and storytelling framework
• Direct voiceover talent to deliver the scripts
• Collaborated with production and marketing teams to ensure quality and consistency

Outcome

• Broadcast across ITV and STV platforms
• Delivered high-quality, brand-aligned campaign assets
• Contributed to clear roll out of the new logo for Moneybox