I produced abstract posters for five Nike trainers. The task was to bring to life the hidden emotion and meaning  within the products and communicate that to the target audience.  I went for an abstract approach as it allows freedom of expression and interpretation.

I then decided to add to the idea by implementing motion to two of the concepts to help bring to life the idea around the product. These are used subtly within the design but are effective in communicating the thought process around it.