Pepsi Max TV Idents Campaign. This idea puts food centre stage, as we celebrate the variety of foods that Pepsi can go with. Mixing existing footage and a few hand picked stock videos of food we can show Pepsi Max is the perfect partner for every meal.

With Big Zuu's new show 'Big Zuu's 12 Dishes in 12 Hours airing on ITV1, Pepsi Max wanted keep up the momentum from their hero campaign 'Better With' and position Pepsi Max as the must have beverage to have with your food.

Agency: OMD / Client: Pepsi / Production: ITV Creative / Producer: Massimo Paradiso /

Senior Campaign Manager: Olivia Logue / Editor: Ben Harrax / Direction: Jonathan Clarke-Ezzidio

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